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Frederic Fekkai Wants Clean Hair Care For All
Clean Hair Care
A pioneer in clean hair care innovation, Frédéric Fekkai is a fierce advocate of environmentally conscious practices and has channeled his passions into FEKKAI – the first hair care collection that delivers salon-level results with environmentally friendly packaging with the most optimal plant derived ingredients.
The Buzz
Every bottle in the collection is made with 95% high-grade re-purposed plastic and is 100% recyclable, and in the brand’s first year, FEKKAI will re-purpose 64 million grams of plastic. That’s roughly 7 million plastic bottles. Each FEKKAI product contains optimum levels of natural or naturally-derived ingredients, while never compromising on achieving the highest standards of softness, texture, and movement that is synonymous with luxurious hair.
FEKKAI consists of 15 products and 5 silos – Technician Color Care, Brilliant Gloss, Full Blown Volume, Super Strength and Baby Blonde. Some of the hero SKUs include:
- The Technician Color Treatment Powerful Flash Mask - an intense treatment that taps the hydrating properties of Mirabelle Plum Seed Oil
- Brilliant Gloss Multi-Tasker Perfecting Crème - a moisture-packed versatile finisher with a soufflé-like consistency which incorporates French cold-pressed olive oil to impart high-shine and protect against frizz
- Super Strength Roots-to-Ends Balm - the most versatile product and fortified by the reparative properties of Camargue Rice Water, it can be used as a quick-yet-intense rinse-out mask or can be applied to dry hair and left in all day to maximize its bond-building benefits
Dove Cameron joined legendary hairstylist Frédéric Fekkai at the FEKKAI Turns the Tide Beach Salon and cleanup in Santa Monica to celebrate the launch of the new FEKKAI haircare collection.[/caption]
